Sunday, November 23, 2008

Welcoming the Fall...


It is almost the end of fall! Every fall season, I tend to ramp up my music and reading materials, and prepare to settle in for a long winter. It is a decidedly transitional period for me.

So, I figured I would share with you some choice reads and listens for your fall-to-winter conversion.

For this post, I have made a playlist (ideally the first of many) containing my favorite tracks at the moment:

1. Matadjem Yinmixan - Tinariwen
2. Walking on A Dream - Empire of the Sun
3. O Namorado Da Viúva - Jorge Ben
4. Electric Feel - MGMT
5. I Forget And I Can't Tell (Ballad Of The Lights Pt. 1) - Arthur Russell
6. 2080 - Yeasayer
7. Don't Let Me Lose This Dream - Arethra Franklin
8. Iamundernodisguise - School Of Seven Bells
9. So Far To Go Featuring Common and D'Angelo - Jay Dee
10. Trouble - Ray LaMontagne
11. Re: Stacks - Bon Iver

Reading materials to follow shortly (just finished Tom Robbins' "Jitterbug Perfume and can confidently recommend it as perfect fall reading). For now, find and listen to these tracks. I plan on posting actual playlists for download soon.

Friday, October 10, 2008

The Pale Blue Dot

Recently I ran across a fantastic video called "The Pale Blue Dot" narrated by Carl Sagan. I thought I would share with everyone as I found it very moving. It also reminded me of a program I downloaded back in High school from Berkeley called SETI@Home, which essentially is the largest community-supported radio telescope - something interesting to add to your desktop. Carl Sagan just so happened to be the founding father of SETI and an all around interesting figure in science.

Check out SETI@Home:
http://setiathome.berkeley.edu/

Watch the Pale Blue Dot:
http://www.youtube.com/watch?v=2pfwY2TNehw

Friday, March 7, 2008

Taking a Step Back...


So, I have recently been digging around to find information on some of my family members.  While searching around on the web, I found an homage to my late Great Aunt Jean Montague Massengale  (my mother's mother Mary Montague's sister) on my Second Cousin Jack Montague Massengale's website (http://massengale.typepad.com/):

“Jean Montague, Mrs. John Edward Massengale, was born in Memphis, Tennessee, but grew up in Evanston, Illinois, a pleasant lakeside suburb of Chicago. Her father was an engineer who struggled during the Depression. Like many Americans her age, she never lost the frugality imposed on her by that experience.

Jean won a scholarship to Wellesley College, and never turned back. At Wellesley, she was an art history major, accepted for graduate studies at Harvard University. Instead, on December 8, 1942, one year and one day after Pearl Harbor, she married Jack Massengale. Jack was a high school classmate from Evanston who was nearby at Harvard College on a John Harvard Scholarship, a new type of scholarship given to students from around the country whom Harvard asked to apply in order to increase the diversity of the student body. Jack never graduated from the College, instead taking a commission in the United States Navy before finishing his last semester.

After the war, Jack attended Harvard Law School, while Jean had their first daughter, Sarah Choate. Following law school, Jean and Jack moved to New York City, where Jack became a corporate lawyer, eventually becoming the partner in charge of the corporate department at Paul, Weiss, Rifkind, Wharton & Garrison, at the time perhaps the leading New York law office for young lawyers who were not in the Social Register, still a requirement at "white shoe" firms like Milbank, Tweed and Debevoise, Plimpton.

I was born in 1951, and Jean and Jack took their children and moved to Darien, Connecticut, where they lived first on Holmes Avenue, and later on Goodwives River Road, near Long Island Sound. Seven years later their son Thomas Haig was born there.

In many ways, Jean was not cut out to be a suburban housewife. When her husband became a partner at Paul, Weiss and the family became more financially secure (first year New York lawyers were then paid less than 1% of their starting salaries now), Jean put many of her frustrations behind her and became a Ph.D. student at New York University's Institute of Fine Arts, considered by many to be the best art history program in America.

The average student at the Institute takes seven years to get their doctorate, and as a commuter, Jean took more. But she had found her life's work.
Her Master's Thesis was a study of the great French sculptor Jean-Antoine Houdon, in which she successfully re attributed a bust of Benjamin Franklin owned by the Boston Atheneum to Houdon. Her thesis advisor was Horst Janson.

In 1968, she took her family on her first trip to Europe. Starting in London, they picked up a Rover 2000 TC ("the car for your teenage son to have an accident in"), and drove to some of the great English houses and cathedrals. Then they crossed the Channel, visited the Loire Valley, and finished in Paris.

The French 18th century was Jean's period, and she enjoyed many summers in Paris and provincial French museums. She became an expert on the drawings of Hubert Robert, François Boucher, and her favorite, Jean-Honoré Fragonard. Jack went when he could, adding vineyards and great French restaurants to the itinerary. Sometimes her children also got to join her.

Jean started to buy Old Master drawings, which she sometimes sold for a handsome profit. In the mid-seventies, she bought a "School of Houdon" bust at Parke-Bernet (now Sotheby's) for $1,100, which she sold to the Chicago Art Institute two decades later for $1.4 million. There is a long story to be told about this, which I hope to tell on the blog: the bust had once been stolen from the Rothschild family by the SS, and I had to make a research trip to Vienna before she could sell the bust. It's one thing to sell your favorite work of art for more than a million dollars. It's quite another to give it back to one of the richest families in the world, But in the end, it was a tale of all's well that ends well.

While a student, Jean amused herself by recording a program on the New York art scene for a local radio station. She also occasionally wrote for scholarly journals.

In 1988, Jean suffered the trauma of her husband's death. Twenty years earlier, Jack had lymphoma, successfully treated with a program of chemotherapy and radiation at Columbia Presbyterian Hospital, with much stronger dosages than they would use today. The result was that years later many of Columbia's patients developed ALS, Lou Gehrig's Disease. On the one hand, Jack had his life extended by the treatment. On the other hand, Jean found herself after 46 years of marriage with no husband.

She taught herself many things that Jack had always taken care of in the marriage. But it was not always easy being Jean. She missed her husband very much, and she had some strong insecurities from her childhood that at times tormented her. It didn't help that her insecurities had caused her to lean on her husband a great deal. They loved each other a great deal, and there is no question that Jean has now gone to Jack.

Jean loved her children, and did as much for them as she could. She loved her friends, and tried to love the world. On December 1st she died peacefully in Santa Fe, New Mexico, and is survived by her daughter and two sons, Sarah Gregg of Arlington, Virginia, John in New York City, and Thomas in London, and a sister, Mary Smithline, of Framingham, Massachusetts. A memorial service will be held at St. Luke's Church in Darien.”

- John Montague Massengale

I also found a short obituary for my Great Uncle John E. Massengale III in the Times:

"LEAD: John E. Massengale 3d, a lawyer and partner in the Manhattan law firm of Paul, Weiss, Rifkind, Wharton & Garrison, died Wednesday at Stamford (Conn.) Hospital after a long illness. He was 67 years old and lived in Darien, Conn.

John E. Massengale 3d, a lawyer and partner in the Manhattan law firm of Paul, Weiss, Rifkind, Wharton & Garrison, died Wednesday at Stamford (Conn.) Hospital after a long illness. He was 67 years old and lived in Darien, Conn.

Mr. Massengale, a 1948 graduate of Harvard University School of Law, joined Paul, Weiss in 1957. Previously he was with the firm of Spence, Hotchkiss, Parker & Duryee.

He was active in community affairs and had been an official in Darien, serving as a town meeting representative, a moderator and a member of the Zoning Board of Appeals. At his death he was serving on the Planning and Zoning Commission.

During World War II Mr. Massengale commanded a submarine chaser.

He is survived by his wife, the former Jean Montague; a daughter, Sarah Gregg of McLean, Va.; two sons, John, of Pound Ridge, N.Y., and Thomas, of Manhattan" (Published: December 23, 1988. NYTimes).

Recently, I have tried to reconnect with my Mother's side of the family, having been disconnected from them for most of my growing up. I find the discovery of my relatives to be rather therapeutic - somehow reaffirming my quirky tendencies, explaining certain genetic dispositions I suppose. Nothing bad, rather just a very persistent mindset that seems to prevail. And an ever present appreciation for the arts, aesthetics, and logic.

I hope to learn more soon and share with others.

Pax,

Monty


















Thursday, January 24, 2008

Morocco 2007






Thought I would share a few pictures from my recent trip to Morocco. Spent time with friends Casablanca, Marrakesh, Ourzazat, Kella M'Gouna, and Erfoud.

Wednesday, January 23, 2008

Expectation Economy and Consumer Generated Content

So, it has been quite some time since I last posted any musings. Alas, with the new year comes new responsibilities... Fortunately, I have been tied up on a certain subject lately: consumer generated content.



Back about 3 or so years ago, I got really excited about Jones Soda Co. Peter van Stolk practically revolutionized consumer generated content by relying on consumer photography for packaging. Now the company has blossomed from small start up to a giant in the RTD beverage community.



However, as time passes, I get a bit less excited/exacerbated by the prospect of more consumer generated content. I think marketers have become so swayed by consumer research that they have allowed themselves to think that the best ideas come from the public. And perhaps they are right, I mean, the consumers know first hand what they want to see or what motivates their consumption choices.

And this is where it gets scary. The more companies rely on consumer consumption patterns and behavior metrics, the more focused marketing will become. On the one hand, this will more accurately match supply with demand; however, it seems to me that our behavior and consumption behaviours are beginning to dictate the consumption environment around us to a negative extreme. If marketers continue to rely on copy-test scores, behaviour patterns, and psychographic measurements/analysis, all brands will eventually become so aware of our every step that our consumption options will become less and less random.

What do I mean by this? Basically, if Pepsi knows everything about me, they can "target" me so perfectly that I will eventually lose the ability to discern between choice and acceptance. If marketers are so aware of who we are, what we think, and how we respond to certain buzzwords/visual patterns, we will no longer be choosing between Pepsi and Coke: they will essentially be perfectly marketed to us whereby we either become a "Pepsi person" or a "Coke person." Of course, this distinction exists right now. But, the difference exists in the ability to choose.

Of course, this is an extreme scenario. Ultimately, I am trying to appeal to a more creative and independent course to marketing. What makes brands great are the stances they take, the positions they make on their own. For instance, Dyson strives to make the best vacuum money can buy. They do this by making an exceptional product, flaunting their knowledge of engineering, and being honest about their capabilities. This is a brand I love. I don't even own a Dyson, but I totally love the fact that they made a product based on superiority - not because I really wanted a better vacuum (or because the word "Dyson" has been proven via extensive testing to trigger a sensory response leading me to purchase a vacuum cleaner) but rather because they saw a need and had the skills.

I could go on and on but what I want to say is this: respect individuality and a challenge. Nothing upsets me more than to see companies try to figure out a formula for capturing their audiences perfectly. Make a stand, and people will follow out of respect and admiration. If they don't, then go out of business. Consumers have higher expectations these days, so the challenge is harder. But its no excuse to give up a creative challenge and rely totally on consumer research - and more and more, their creativity.